YOUR BRAND HAS AN X LET’S HELP YOU FIND IT
A PEOPLE WHO DOUBLE DOWN ON THEIR ROOTS
A PEOPLE WHO DOUBLE DOWN ON THEIR ROOTS
Our competence is grounded in our roots.
We are an assortment of business-focused creatives spanning Nigeria all the way to South Africa and places in between. Our talent pool largely consists of pan-African locals who live and breathe the culture of the regions where our offices are situated; Nigeria, Zambia, South Africa, Kenya, Congo Brazzaville and recently, Dubai.
We believe it’s easiest to shape a culture you’re already part of.
Finding X
It’s not math, it’s about creating the ideal, mutually beneficial chemistry between brands and the end consumer.
Finding X is our proprietary tool for developing solutions that not only solve problems but go on to make a dent in culture as well.
It primarily consists of 3 elements working together; White Spaces, Insight and Brand Constant. We use these to take brands on a journey to places less travelled, but more fulfilling.
Cannes Lion
- ■ 1st Nigerian and west African agency to win a cannes lion
luum awards
- ■ Independent agency of the year, 2023
- ■ african agency of the year, 2023
pitcher award
- ■ PAN AFRICAN AGENCY OF THE YEAR
We’re not ones to toot our own horns, so let’s step aside and allow others do it for us.
we run with the biggest names
our WORK
Don't Burn their Future
FCCPC Anti-Smoking Advocacy Campaign
Biggieverse
DStv Big Brother 2023
One Language
Glo Battle of the Year
Different Stories
Showmax - TVC
Soot Life Expentancy
Extra Step Initiative - 360 Campaign
Lyrics of Innocence
Nirvana Water - TVC
AFCON 2024
DStv
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